Results
How did we do it?
What was the main challenge?
Activating a profitable system without relying on organic traffic.
The business had potential, but lacked a clear acquisition strategy.
They had never worked with paid campaigns, which led to a lot of uncertainty.
The campaigns they did run were sporadic—without structure or tracking.
There was no data. No system. And that limited all growth.
They faced several key questions:
How do we invest in advertising without taking unnecessary risks?
How do we structure campaigns to generate consistent sales?
How do we build a system that scales with the business and doesn’t depend on organic content?
The solution
The focus wasn’t just on spending more—it was on spending smarter.
Every action had a goal, a system, and a reason why.
This allowed us to move forward with ease
We implemented key flows in Klaviyo:
Welcome, abandoned cart, post-purchase, and more
This helped increase conversions and improve retention
We created a new block of creatives with validated messages and angles.
We tested formats, styles, and references that resonated best with the audience.
We structured a continuous testing process for hooks, copy, and images.
This kept interest high and improved results week after week.
What did we implement?
We created advertising content tailored to each stage of the decision-making process—from acquisition to purchase.
We implemented TOF, MOF, and BOF campaigns separately, with specific objectives and refined targeting.
We set up automated flows in Klaviyo to recover carts, send welcomes, and generate repeat purchases.Email Marketing Automation
Measurement System
