Success Story N°2
Over €1.5M billed in the toughest quarter of the year
A complete system to grow in Q1. No seasonal
excuses.
Let's Talk
What did we find?
Complete lack of strategy in paid media
Fear of investing in advertising
Dependency on organic traffic
No funnel structure or segmentation
No automations or retention flows
Short-term vision, no scalable system
Results
How did we do it?
What was the main challenge?
Don't settle for just surviving.
Increase in Q4, but Q1 was always an obstacle.
The system relied on seasonality rather than strategy.
The campaigns worked, but without a solid foundation.
And each attempt to scale brought less return.
There was no clarity on how to grow sustainability.
Only pressure to maintain results.
The solution
We decided not to repeat the previous Q1. To that end, we built a complete system. With structure, control, and a long-term vision.
We focus in:
Restructure campaigns with full control over budgets.
Activate a testing system and rotation system.
Optimize automation and retention.
Increase average ticket sales with bundles, cross-sells, and segmentation.
This allowed us to move forward with ease
With tracking properly configured, every action had data behind it.
This facilitated decision and reduced uncertainty.
We tested new formats, messages, and visual styles.
This allowed us to maintain stable performance throughout the quarter.
Campaigns with modular structure
We divided it into stages and objectives.
This made it easier to scale without losing efficency.
We activated effective flows of email based on user behaviour.
This helped recover carts and increase average ticket without manual effort.
What did we implement?
We set up essential tracking with tools like Triple Whale.
We activated key automations (Welcome, Carrito, Checkout, Winback).
We launched flash campaigns to generate urgency.
We apply manual bidding and wave surfing.
Campaign structure designed to scale budget without sacrificing efficiency.
Constant testing of new creatives, formats, and messaging.
We automate email marketing with behavioral segmentation.
We activate bundles, cross-sells, and strategic retargeting to increase AOV.
