Success Story N°3
More than €1.5M invoiced in the most difficult quarter of the year
A complete system for growth in Q1. No seasonal excuses.
Let's Talk
What did we find?
Outdated advertising structures
Low creative turnover ROAS is heavily dependent on the algorithm
Active but poorly optimized automations
High investment, but no clear strategy
Vision focused solely on ROAS, with no basis for growth
Results
How we did it?
What was the main challenge?
It wasn't just about scaling.
It was about scaling without fear, without burning a budget, and without living at the mercy of the algorithm.
This e-commerce business had found a stable volume, but couldn't grow because there was no real structure.
Their only strategy was to cross their fingers and trust in ROAS.
There was no control. There was no testing. Just fear.
The solution
We designed a system that replaced fear with data-driven decisions.
We focus on:
Activate key automations in Klaviyo.
Correct tracking and gain visibility into the funnel.
Abandon A+-only campaigns and work in stages.
Apply manual bidding and wave surfing.
Create and test creatives with intent, not randomly.
Document each step to provide complete clarity for the client.
This allowed us to move forward with ease
Tracking corrected with Triple Whale + Motion.
Funnel accurately diagnosed. Decisions based on data, not assumptions.
Campaigns divided by funnel stage.
Manual bidding + wave surfing = efficient investment.
Testing angles, offers, and formats.
Nothing was launched without a hypothesis behind it.
Activated automations: welcome, cart, checkout...
Email is no longer a secondary tool.
What do we implement?
Phase 1: Base and visibility
Activating key automations in Klaviyo.
Correcting tracking with Triple Whale.
Initial funnel analysis to detect bottlenecks.
Transition to stage-structured campaigns.
Implementation of manual bidding and wave surfing.
Creative testing and process documentation.
Progressive escalation validated by real-world metrics.
Synergy between email and paid advertising to increase average ticket sales.
ROAS of 13.72 and average CPA of €6.96.
