Success Story N°4

Bill in 90 days what used to take a year

A profitable growth system in the first quarter of the year.

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What did we find?

What did we find?

  • Ecommerce with a solid product and a brand full of potential, but no structure.

  • Unprofitable acquisition campaigns or retentions

  • All of 2024: €291,000 in revenue. A good year… but far from its true potential

  • Every lost customer was an opportunity that never came back

Results

  • 4,05%

    Web conversion rate (+27% vs. previous year)

  • +666%

    Growth compared to the same period in 2024

  • +162.950 €

    Billed in

    90 days

+162.950 €

Billed in

90 days

+666%

Growth compared to the same period in 2024

4,05%

Web conversion rate (+27% vs. previous year)

  • 4,05%

    Web conversion rate (+27% vs. previous year)

  • +666%

    Growth compared to the same period in 2024

  • +162.950 €

    Billed in

    90 days

  • 4,05%

    Web conversion rate (+27% vs. previous year)

  • +666%

    Growth compared to the same period in 2024

  • +162.950 €

    Billed in

    90 days

How did we do it?

What was the main challenge?

The problem wasn’t the budget.

It was that each sale cost more than it generated.


Every campaign was a shot in the air.

No structure, no retention, no vision.


And that generated a constant fear:

“If I lose money on the first acquisition, how am I going to scale?”


No emails.

No well-structured campaigns.

No margin to learn or test.

The solution

We built a system where every euro invested generated a return.

From the very first sale, and also through automations, recurring revenue, and control.


We focused on:

  • Optimize the website and checkout to convert cold traffic.

  • Launch a Welcome Offer that activates the first sales.

  • Design modular campaigns for each funnel stage.

  • Enable real creative testing: UGC, demos, and social proof.

  • Automate retention via email with key campaigns and flows.

This allowed us to move forward with ease

Direct conversion from the first impact.

Direct conversion from the first impact.

Direct conversion from the first impact.

Optimized checkout. Clear messaging. Visible benefits.

A website that not only looked good but sold.

First sales validated with a Flash Campaign.

First sales validated with a Flash Campaign.

First sales validated with a Flash Campaign.

Real urgency. Limited‑time offer. Rapid system validation.

The first results arrived in days.

Control over campaigns and performance

Control over campaigns and performance

Control over campaigns and performance

Clear division by funnel stage. Weekly testing of angles and ads.

Manual bidding + wave surfing to invest only when it was worth it.

Email as a pillar of profitability.

Email as a pillar of profitability.

Welcome, Cart, Winback flows…

Customers who used to get lost were now coming back.

What did we implement?

Phase 1: Base and visibility.

Phase 1: Base and visibility.

  • Website and checkout optimization

  • Welcome Offer and Flash Campaign to activate first sales

  • Adjustment of hierarchies, benefits, and trust elements

Phase 2: Control and scaling.

Phase 2: Control and scaling.

  • Campaigns divided by sales angle

  • UGC, demo, and social proof creatives.

  • Weekly testing + manual bidding + wave surfing.

Phase 3: Profitable scaling.

Phase 3: Profitable scaling.

  • Progressive scaling validated with metrics

  • Email as a retention and recurrence channel

  • Every euro invested drove direct and sustainable results

Ready to scale your brand profitably?

Find out if M.L.O Growth is the partner for your eCommerce needs.


If everything you've seen so far has resonated with you and you want to know if your store is in the right position to work with us, click below:

Schedule your discovery call

Ready to scale your brand profitably?

Find out if M.L.O Growth is the partner for your eCommerce needs.


If everything you've seen so far has resonated with you and you want to know if your store is in the right position to work with us, click below:

Schedule your discovery call